AFTER A FIVE YEAR “PROOF OF CONCEPT” AND A TWO YEAR GLOBAL PANDEMIC,

ETVAS MAG – THE EVENT MAGAZINE IS FINALLY READY TO DROP IN AUTUMN 2022!

BE A PART OF THE EXPERIENCE!

 

 

ABOUT US

ETVAS MAG is the brainchild of Brooklyn Film Director Aaron Allred, who was fascinated with the idea of a “LIVE” lifestyle magazine, where the editorials can be read online but also “experienced” at “Live” Editorial Events. Subscribers can – SEE IT, HEAR IT, TASTE IT, FEEL IT!

THE GOAL:

Create a canvas for some the world’s best freelance photographers, journalists, filmmakers, and „Innovative Creatives“;

Introduce the latest works of established artists from the film, music and fashion industries;

Building a huge, yet accessible ETVAS Mag social media community, that closes the bridge between Follower and Artist;

And then by opening Event spaces in 25 of the hottest cities in the world, ETVAS Magazine becomes a global vehicle for major companies to build a connection with their audience.

The idea began to take shape in 2014 when the first ETVAS Event Space was opened as a “Pop-up“ in Berlin and became a successful proof-of-concept period – take a look at our archives to find out how it all began!

Now it’s time for the first Issue to drop! The magazine will be published online, and a free, high-gloss printed edition will come out every 3 months – get yours at your favorite hang-out spot.

 

 

BALD AUCH AUF DEUTSCH!

 

STAY TUNED FOR:

German Icons… and the next generation!

In an effort to pay tribute to some of the “German Icons” that have achieved success at home and abroad over the years, ETVAS MAG presents “German Icons and The Next Generation”.
Many of today’s young stars owe part of their success to the pioneering efforts of these legends of the Music, Fashion, and Film branches. In a series of interviews, ETVAS MAG tries to bridge the generation gap by giving the young stars the opportunity to show their appreciation and get “up close and personal” with their role models.

First try: Lena Meyer-Landruth meets Nena! Let’s see what happens!

 

 

Boutique of the Week

“Let’s Go Shopping Again!” More and more shoppers are choosing “getting greeted at the door”; “trying things on, that you weren’t looking for and then accidentally finding what will become your new favorite dress”, and “meeting for a flat white (with oat milk of course) and turning the café into a showroom with your bargains of the day”, instead of shopping online. The boutiques are back!
ETVAS MAG celebrates the return of “Let’s go shopping!” in the upcoming Editorial and Live-Event Series „Boutique of the Week“.

— Travel with ETVAS MAG and some of your favorite celebrities and Influencers to Berlin, Paris, Mailand, Los Angeles, and Brooklyn to find the most amazing boutiques!

 

 

Come behind-the-scenes of the latest Etvas Mag COLLAB – “Benetton with a twist”!

On a never-ending quest to “break into the Berlin Market”, many brands are finding that they have to adjust strategies that may have worked well in other markets. Come “behind the scenes” of the latest Etvas Mag COLLAB, as they put a “Berlin Twist” on the Paris label.

— full article in November 2022

 

 

Support Your Local Artists – Hai Bui

ETVAS Mag SYLA Nights: Young Fashion Designer Hai Bui is in the Spotlight for ETVAS Mag’s “SYLA Nights”. Where young Berlin artists get the chance to “show up” and “show off”! Bui’s design concept for his first fashion line is simple: “Why not?” Come and be a part of the unveiling!

THINK GLOBAL; BE LOCAL!

— Editorial and Fashion Event: November 2022!

 

 

BERLIN welcomes Marc Baptiste

Etvas Mag welcomes Star Photographer Marc Baptiste to Berlin as he pays tribute to Helmut Newton with his latest exhibition “REBIRTH”!

— Exhibition dates to be announced!

 

 

Don’t call it a comeback! Punk has never left!

Etvas Mag celebrates the resurgence of Punk with an Open-Air Fashion Walk on one of Berlin’s most historical streets Karl-Marx-Allee. We will pay a special tribute to Vivienne Westwood and her 40-year contribution to the never-say-die phenomenon.

— Event coming in spring 2023!

 

 

“The New Uptown Girl” – Cover Story

Audrey Hepburn as Holly Golightly in “Breakfast at Tiffany’s” was the Original Uptown Girl. Follow us as we profile today’s Uptown Girl and find out how she rolls a little different than Audrey…

— full article in October 2022

 

 

„Takin’ it from the streets“

Street Art is no longer found only on the side of old buildings and subway cars… Today’s Street Artists show their work in some of the most established Art Galleries.

Berlins East Side was once a hub for the world’s most famous Street Artists. Etvas Mag flips the script and brings Street Art to the “posh” district of Charlottenburg on the West Side in our Culture Pop Studios Pop-Up Art Gallery.

— Culture Pop Studios Pop-Up Art Gallery coming in April 2023 as part of Berlin Gallery Weekend!

 

 

EDITORIAL: Etvas Mag celebrates the “Berlin City Girl”

Her likes and dislikes; her attitudes and beliefs; her ambitions and dreams and her sense of style. She is multi-faceted and often misunderstood… After a thousand-person survey and city-wide celebration campaign, Etvas Mag discovers why the “Berlin City Girl” has been the inspiration of Authors, Filmmakers, and Fashion Creators for decades.

Keep an eye out for the upcoming Photo Exhibition and Movie!

— The Movie premiers during Berlin Film Festival in February 2023!

 

ETVAS MAG presents: The CULTURE POP INITIATIVE

Etvas Mag realizes, that the young voice is more powerful than ever. The combination of modern vehicles like social media and old school classics like “the demonstration” makes the Content Creator the new Trendsetter.

The Culture Pop Initiative is a Creative Collective of young, international Photographers, Designers, Filmmakers, Musicians, and Content Creators that follow the same belief: Mixing creative cultures leads to understanding; which promotes tolerance; and THIS pushes progress!

That means more Music, Films, and Fashion for young people by young people!

Join the movement and be part of a new community!

— dropping in November 2022!