AFTER A FIVE YEAR “PROOF OF CONCEPT” AND A TWO YEAR GLOBAL PANDEMIC,
ETVAS MAG – THE EVENT MAGAZINE IS FINALLY READY TO DROP IN SUMMER 2022!
BE A PART OF THE EXPERIENCE!
ETVAS Magazine is the brainchild of Brooklyn film director Aaron Allred, who was fascinated by the idea of a lifestyle magazine that can be read and „experienced“. Meaning – you can HEAR IT, SEE IT, TASTE IT or FEEL IT!
Create a canvas for some the world’s best freelance photographers, journalists, filmmakers, and „Innovative Creatives“;
Introduce the latest works of established artists from the film, music and fashion industries;
Building a huge, yet accessible ETVAS Mag social media community, that closes the bridge between Follower and Artist;
And then by opening Event spaces in 25 of the hottest cities in the world, ETVAS Magazine becomes a global vehicle for major companies to build a connection with their audience.
The idea began to take shape in 2014 when the first ETVAS Event Space was opened as a “Pop-up“ in Berlin and became a successful proof-of-concept period – take a look at our archives to find out how it all began!
Now it’s time for the first Issue to drop! The magazine will be published online, and a free, high-gloss printed edition will come out every 3 months – get yours at your favorite hang-out spot.
BALD AUCH AUF DEUTSCH!
The Transformation of Ms. Jacky Wruck
— a special Fashion Week Edition in September 2022
HOW IT ALL BEGAN (2014 – 2019)
So after 6 years, 4 months and 3 days; more than a million suggestions and „pieces of advice“, it was finally time to decide what would be the theme of the ETVAS MAG premiere issue. Two pieces of advice stood out among all the others. 1. Talk about things that you love or that bother you… 2. Write things that you’d want to be remembered by in case there is no second issue…..Easy…. Newton, Versace, Breakfast at Tiffany’s, Chinese Food and GURU……“The Classics“.
EDITORIAL: “VERSACE in Retrospect”
#MODEL Valentina Belleza
#MAKEUP Nora Pommer
Art Direction & Photography Vivienne Loi
Creative Director Aaron Allred
HOMEY CHOW – ETVAS MAG’s LATE NITE POP-UP RESTAURANT
American Soulfood meets New York Chinatown:
Its the mid 1970’s…..On the 5th floor of a high-rise office building on Canal Street, in the middle of Chinatown, New York, there were two loft apartments. One was occupied by Jon Moressi, the famous photographer and the other was a mysterious office where on the door it said “Homey Chow- Private Detective”.
It was not really known what was went on inside, but when Mr. Moressi looked out his peephole at 5 in the morning he would see people like Andy Warhol, Miles Davis or Bruce Lee going into this mysterious Private Detective office….. And the smell that came out was a heavenly mix of Chinese dumplings, fried chicken and strangely enough, waffles……
Creative Director, Aaron Allred heard about this and couldn’t resist!
A month later the “Homey Chow” Pop-up Restaurant was re-created and opened its doors! Complete with Peking Duck and “Grits and Gravy”.
AROUND THE CHURCH
The Fashion Gods shine upon Berlin!
On Friday July 10 after the sun sets, ETVAS Magazine goes to the church. A 200 meter open-air catwalk will circle the Zionskirche in the heart of Berlin-Mitte, where some of Berlins most beautiful models, wearing some of the hottest designs from past, present and future, answer the question „Is Fashion Dead?“.
THE DIVE BAR
Have a look at Berlin’s Top 10 Dive Bars: https://www.yelp.com/search?cflt=divebars&find_loc=Berlin
CATWALK UNDER THE SKIES OF BERLIN
The days of Berlin being known as the „Trashy Capital“ of Europe fashion are gone… Its official: Berlin is a “Fashion City”. And the Mercedes Benz Fashion Week-Berlin has become, almost single-handedly, responsible for this transformation. But limited size and seating capacity has meant that only a chosen few have been able to enjoy this peek into the Berlin fashion world. But this summer…